THOMASVILLE, Ga., April 16, 2025 - Flowers Foods, Inc. (NYSE: FLO) has announced its innovation lineup for 2025, which includes multiple new products as well as flavor expansions on existing lines. Designed to meet the varying wants and needs of today's consumers, the company's newest products strengthen its better-for-you bread, buns, rolls, and snacking portfolio from Nature's Own®, Dave's Killer Bread®, and Canyon Bakehouse®; add additional small loaf options for smaller families seeking a lower price point and less waste; and extend the storied Wonder® brand into the sweet baked goods category.
"The world of food is constantly evolving, and we are focused on keeping the consumer at the heart of everything we do," said Mark Courtney, chief brand officer, Flowers Foods. "Our latest innovation further expands our branded portfolio to meet the needs of consumers seeking differentiated, better-for-you products, as well as those shopping with value in mind."
Products recently added to the Flowers portfolio include:
Nature's Own
- Keto Hot Dog Buns and Multi-Grain Loaf - Building on the continued success of the Nature's Own Life® Keto Loaf and Soft White Buns, the brand continues to expand its Keto lineup, with the nationwide introduction of Keto Hot Dog Buns and a new Multi-Grain Loaf. Both products contain one net carb per serving without sacrificing the soft flavor and texture consumers crave.
- Expanded Selection of Small Loaves - Perfect for smaller households and those looking for variety, Nature's Own Small Loaves offer the same taste and texture and a full-size slice, but with fewer slices for less waste. Three new varieties - Hawaiian, Sourdough, and 100% Whole Wheat - are now available, in addition to Ancient Grain and Homestyle White, which were introduced last year.
All new products from Nature's Own maintain the traditional brand promise of no artificial flavors, colors, or preservatives, and no high fructose corn syrup.
Dave's Killer Bread
- Sandwich Rolls - America's #1 organic bread brand is expanding its product lineup with the national launch of organic Sandwich Rolls in two fan-favorite varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. Dave's Killer Bread Sandwich Rolls are certified USDA organic, Non-GMO Project Verified, and contain no high fructose corn syrup, no artificial additives or preservatives.
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Snack Bites - Earlier this year, DKB added to its on-the-go snack product line with the
national launch of Organic Snack Bites. Crafted with organic nuts, seeds, and grains for a satisfying crunch and flavor, DKB Snack Bites are available in six delicious varieties, offering both savory and sweet taste profiles.
Wonder
- Mini Loaf - With all the deliciousness of Wonder's standard Classic White Bread, Wonder's new 12 oz. Classic White Mini loaf is perfect for smaller households, or those that want multiple bread flavors without worrying about waste.
- Cake - Wonder made a sweet splash in the snack world with the launch of its first line of snack cakes in March. This exciting expansion marks a new chapter for the beloved brand, offering consumers a fresh take on classic indulgences with the same soft, fluffy texture and delicious taste they've come to expect from Wonder.
Canyon Bakehouse
- Sourdough-Style Bread - Canyon Bakehouse has introduced Sourdough-Style Bread - the first nationally available option for gluten-free consumers. This new loaf delivers the chewy, tangy flavor of sourdough in a whole grain gluten-free product, which is also free of dairy, soy, sesame, and nuts.
About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2024 sales of $5.1 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Dave's Killer Bread, Canyon Bakehouse, Simple Mills, Wonder, and Tastykake. Learn more at www.flowersfoods.com.
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